Year of the Dragon Valentine's Day Gift Promotional Tips

The Dragon Lantern Festival and Valentine's Day have come one after another. As the saying goes, festivals and holidays are the most suitable for festival gift promotions. How can these businesses miss these two opportunities? However, as we all know, it is now a promotional numbness era and it is not easy to make holiday gift promotions. In the following article, the editor of Li Duo Duo Dao uses tea gifts as an example to share with you some practical holiday gift promotion techniques.

Most tea brands are in a gift and half-gift state. Therefore, it is often seen that promotional gifts are often connected in series with gifts. However, in the context of "the channel is king" and "the winning of the terminal", gift promotion has been brought to the extreme in terms of tactics and tactics, both in the channel and the terminal. Although the pattern of promotional items continues to be refurbished and promotion methods have been continuously upgraded, consumers have already suffered from “promotional numbness” in the face of a dazzling array of gift promotion activities, which has caused businesses to change sales strategies and promotion management.

In addition, for the image value of different grades and products of different categories and the consumption characteristics of subdivided populations, when enterprises apply gift promotion tactics, the planning and execution of their strategies are also completely different. However, in the promotional numbness era, many companies are unable to sell even if they have a large number of promotions, and regional brands are also experiencing growth and development bottlenecks. In short, in the promotional numbness era, the lack of strategic direction and the lack of a systematic marketing mix are important factors influencing the promotion thinking of companies and locking in the right marketing direction.

Then face the promotion of numbness, how to grasp the customer's psychology? In advancing gift promotion methods and methods, strategies, and processes, it is necessary to pay attention to several issues.

Do not blindly follow any company, product, or brand. In advancing gift promotion methods and methods, strategies, and processes, do not blindly follow the same way of promotion, methods, and strategies of the peers, but according to your own personalities, product categories, brand characteristics, etc. Level resources, and conduct a comprehensive review, and then to prepare for their own business products or brand services, promotion methods and means, strategies. Because the company’s personality, product category, and brand identity are different, if blindly follow the trend, it will only leave the impression of familiarity for consumers, which will not only discount the gift promotion, but also even the image of the company itself, and the product will be in the minds of consumers. The impression in the brand, as well as the image of the brand, has a negative effect.

Nowadays, many tea companies have combined promotions with their own product mix. For example, Tianfu has driven product sales through the binding of tea and tea food, and has bought tea gifts as specialty tea foods, which has solved the appeal of product promotion. Increased the popularity of tea foods. Of course, there are other tea companies that have different marketing strategies. For example, Fujian Qingyayuan is based on consumer behaviors such as holiday gifts and products targeted at couples. Is a promotional gift based on consumer-specific behavior.

The context of combing the market from here is a comprehensive review of the market, including market environment analysis, actual target consumer groups and potential consumer groups, channel layout, media selection, and policy environment. These factors are exactly The key factors that influence promotion promotion.

Do not understand the market environment, how to promote product promotion? Not clearly grasp the actual target consumer groups and potential consumer groups, how to promote marketing? Do not fully allocate channels, how to ensure the success of the product market? The media selection is actually the key to product information communication, and it is also a guarantee aspect of promotion promotion. Even better promotions cannot achieve good results if they are not known to consumers.

Taking the same consumer groups of pulse consumption psychology, their consumer psychology consciousness is different. When a business is doing a gift promotion, it must accurately take the characteristics of the main consumer groups of the pulse products, and formulate corresponding gift promotion programs accordingly, so as to permeate throughout the implementation process of gift promotions. For example, compared to male consumers, female consumers pay more attention to product practicability, detail design, and appearance. They are also more sensitive to prices, and their mood is more variable. Therefore, mainly for female consumer groups of products, it should be from these aspects to the transfer and implementation, promotion of businesses, corporate brand products, gift promotion methods and methods, strategies.