Super power,
Wrapped in a rigorous shell,
Hiding the mysterious soul.
Fashion profile
Brand Name: JTK ZHENG
Established: 2014
Tonality overview: Advocating design more than commercial, using pure design thinking to collide and blending is an element of contradiction, garment structure is outstanding, pass “rigorous interestâ€, unique and unique soul.
Mankind's obsession with the unknown and the supernatural phenomenon, from the spirit of animism to the exploration of the universe, from the point of wanton imagination to the creation of one superpower after another. The fantastic power of super power and the human nature's worship of power have become the inspiration for this season's JTK ZHENG Muse. Designers have thus sent out fantasies, boldly innovating on the basis of continuation of the classic elements of the brand, and awakening in the rigorous world of JTK ZHENG. Potential superpowers...
Q&A conversation
SZFW: Tell us about the latest series of works? What are the continuations and new highlights compared to previous years?
JTK ZHENG: This time the theme is super power, inspired by super power books, adding more fantasy elements and mystery to the JTK ZHENG.
SZFW: What are the new development layouts of the brand this year?
JTK ZHENG: This year we opened a concept store in Shenye Shangcheng. Brand design will pay more attention to overall wearability and wearing experience. Compared to traditional retail stores, the concept store will be more like an art space, highlighting the concept of the brand itself, rather than the fashion itself, but also hope to bring you a brand new shopping experience.
SZFW: What message would you like to convey to everyone through the T stage of this Fashion Week?
JTK ZHENG: Men are more rigorous than women, but they can't lose their fun. Passing "rigorous interest" is the brand's philosophy for a long time. JTK ZHENG hopes to show different men's worlds through its highly individualized designs.
A/W2018 Shenzhen Fashion Week,
JTK ZHENG,
The super power is approaching......
Show information
2018.03.18 17:00 A show field