When Haute Couture fashion became more and more fascinating, custom jewellery made us feel the power of luxury with thunder. These beautiful and exquisite jewels, from exquisite materials to intimate designs, from exquisite cuts to meticulous details, have never lost the price of jewellery and become the top international designer and top brand. Absolutely perfect.
Giorgio Armani
Armani once said that women have two reasons for custom jewelry, one is that they can, because they are rich enough; the second is that they like it, there is no reason. Customization represents a luxurious lifestyle. As long as it is customized, the value is different. An overview of the history of high-end jewelry customization is like seeing a complete collection of myths. There are princes, celebrities or collectors behind each fairy tale. The name also wrote a paragraph of legend. One day, actress Maria Felix came to Cartier with a jar. The jar contained a small crocodile that was alive and kicking. Maria Felix insisted that Cartier create a crocodile for her in the shortest possible time. Necklace inlaid with gems. Because the growth rate of the small crocodile is very amazing, so for Cartier, such a request is extremely demanding, but Cartier did not give up, because they know that it is a good wish of Maria Felix, so they must do their best . Thus, in the beautiful dream of Maria Felix and the unique creativity of Cartier, they found a new combination of points and jointly completed a new dream. This famous custom jewellery story has been widely circulated. In fact, there are many examples in history. The leopard-like accessories of the Duchess of Windsor, the diamond crown of Grace Kelly, and the Taylor Bolton diamond of Elizabeth Taylor... A particularly custom-made work is remembered with a moving symbol.
Maria Felix
The value of custom jewellery lies in the deep emotions of all people behind it. This is a higher wealth than the value of jewellery itself. Here you don't have to worry about the “unreasonable†requirements. Everyone can enjoy the dream come true. . You can engrave the strong love on the back of the heart like the Duke of Windsor; you can also put your son's love in the idea of ​​a gold cigarette box like Churchill; you can also imitate the "forever diamond girl" Sharon Stone. Customizing a set of diamond-set "golden nails" for yourself has become the most dazzling presence in the film industry...
Elizabeth Taylor
If custom jewellery represents an emotional gift, then the top brand's push for the first time has been an extraordinary experience for "customization." Cartier, Van Cleef & Arpels, Tiffany, Bulgari, Chopard... It’s these well-known brands that make custom jewellery a prosperous path. They master the most advanced production techniques, and carry forward the innovative spirit based on the traditional classics. Through the creation of unique styles, they bring the most eye-catching custom jewelry to the world. For these brands, the success of custom jewelry not only represents a high profit, but also establishes its position in the jewelry industry. For customers, “custom†is not jewelry, it is the “identity†marked behind the brand. Imagine that Cartier's custom necklaces and customized products of a jewelry workshop must have a very different meaning of "customization". It must not be compared. This is the power of the brand.
Coco Chanel
Coco Chanel believes that “the definition of luxury is both inside and outside.†It is these elaborate techniques and unique and thoughtful craftsmanship, combined with impeccable artistic treatment, which makes the custom jewelry to be proud of the jewelry industry and has an extraordinary artistic status. Perhaps, only the studios that have been to custom jewellery, seeing the production process, will marvel at the jewels that are astronomical, and each of them contains immeasurable time and patience, as well as big-name design. The whimsy of the teachers. “The source of inspiration for custom jewellery is endless: some kind of color, a lucky number, a private symbol, a favorite animal... The imagination of the customer can inspire endless creativity. However, it’s wonderful. Creativity also needs jewelers to add icing on the cake.†The world-renowned Cartier designer Sarah Louise Prentice once said this. Yes, without the hard work of these world-class jewellery designers, jewellery craftsmen, gem inlays and polishing teams, custom jewellery will not exude such dazzling brilliance.
Custom jewellery is the natural demand and attribute of jewellery as an ornament. Due to the limitations of economic and technological development, the jewellery customization was once a luxury service exclusive to the princes and the wealthy class. They are exclusive to them and become their identity. One of the status logos, custom jewellery and luxury items. With the development of the economy and the popularity of contemporary jewellery crafts and networks, custom jewellery has a new way of achieving it, which is popular because it meets the individual needs of customers, and it is becoming more and more popular – you are different from others. Jewelry has become a personalized service that the public can enjoy.
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