In 2009, Bosideng International Holdings Limited, a leading Chinese down jacket manufacturer, made a bold move into the men’s market, creating quite a stir. Known for its seasonal sales patterns, the company began to shift toward a "Four Seasons Production" strategy to mitigate the risk of declining demand in the down jacket industry. On July 15, Bosideng Men held a signing ceremony at the Beijing Bird's Nest, where Wang Lihong was officially appointed as the brand ambassador. The event also launched four new product lines: "Delicate Business," "Simple Office," "COOL Leisure," and "Metropolitan Campaign." This marked a significant step in Bosideng's expansion into the men's apparel sector, signaling its intent to position men's wear as a key growth driver.
At the same time, Bosideng announced a joint venture in the Greater China region to distribute the U.S.-based casual wear brand "Loka Caval." The plan was to launch men’s and women’s products through this joint venture by 2010 and establish over 300 stores within three years. In 2009, Bosideng Men repositioned its brand, shifting from a purely functional approach to a more fashion-oriented design that targeted a broader age range. The brand was redefined as "Grade Life Men," aiming to better meet evolving consumer demands and attract a wider customer base.
To support this transformation, Bosideng opened its Shanghai operation center, which integrated product R&D, planning, marketing, and branding under one roof. Leveraging Shanghai’s talent pool and information resources, the center became a crucial hub for the brand’s growth. This strategic division gradually extended to production, with the newly built Xuzhou Industrial Park focusing on men’s jackets, aiming to cut costs and improve efficiency. Other products like shirts and leather goods were still produced through OEM factories.
Bosideng initially adopted a direct management model to better control costs and brand identity. Currently, most of the growth in the men’s segment is driven by domestic retail outlets. By the end of November 2009, the company had added 182 new stores nationwide, with over 25,000 square meters of retail space. Notable openings included a flagship store on Qianmen Street in Beijing and a large store in Taiyuan’s main commercial area. These high-traffic locations were designed to strengthen Bosideng’s presence in key cities.
Looking ahead, Bosideng aimed to significantly increase the share of non-down jacket products in its total sales—currently below 1%—to 30% over the next three to five years. This ambitious goal was part of the company’s vision to transition from a traditional manufacturer to a full-fledged brand operator.
This classification includes Christmas sweaters with high quality, good comfort, all kinds of customized colors.
We export to many countries such as Russia, Germany, America etc.
Our products mainly made of cashmere, wool, cotton, acrylic, polyster etc and all the colors, sizes and compositions can be customized.
We also have many cash commodity items, we welcome customers send inquiries and cooperate together.
Christmas Sweater,Christmas Cardigan,Womens Christmas Sweaters,Grinch Christmas Sweater
Jiangyin Minglang Textile Co., Ltd , https://www.jymltextile.com