In the heart of Guangzhou, Lin Shuimu, the General Manager of Guangzhou Jinzhihua Garments Co., Ltd., has been leading a journey that blends ambition with perseverance. The company once acquired the rights to the French GOLDBOY brand in Greater China, aiming to make a mark in the menswear industry. However, initial efforts did not yield the expected results. After careful consideration, the company shifted its focus towards the development and production of undergarments.
For Yu Jinzhi, managing a brand of his own had always been a dream deeply rooted in the heart of Chairman Xiao Zhanhong. This vision became a driving force for Lin Shuimu and his team, who dedicated eight years to refining their products and building a strong, resilient team—often referred to as the "Steel Great Wall." Their hard work was all aimed at one ultimate goal: the rise of the GOLDBOY gold brand.
In 2008, Jinzhihua officially launched its brand strategy under the Kim Son initiative. By 2009, the company began developing a full range of products and cultivating talent for effective brand management. In 2010, Kim Kung-ko made its official market debut, marking a pivotal moment for the company. During this time, the marketing theme “Leader Dance 2010†was introduced, symbolizing the confidence and determination of Jinzhihua’s leadership in the competitive fashion industry.
The journey has not been easy, but through innovation, dedication, and a clear vision, Jinzhihua has steadily built its reputation. With each step forward, the company continues to push boundaries, aiming to become a true leader in the Chinese garment market. As the story unfolds, the future of GOLDBOY looks brighter than ever.
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