From the financial statements of Mizuno Japan Co., Ltd. recently announced in the first quarter of fiscal year 2007 (April 1 - June 30, 2007), Mizunoâ€™s global sales amounted to 46.923 billion yen, equivalent to approximately RMB 30.27 during the quarter. Billion yuan, an increase of 7.5% compared with the same period last year.
Mizunoâ€™s headquarters in Japan are listed on the Tokyo Stock Exchange and the Osaka Securities Exchange. Since the 100th anniversary of the brand's founding in 2006, Mizuno has unified its brand identity with the MIZUNORUNBRID image, and has begun to create a clearer and stronger professional sports brand image with a unified brand image, and has strengthened its presence in China, the United States, the United Kingdom, and Brazil. Subsidiary investment expands its share in the international sports market. It is expected that by 2010, the share of international markets outside Japan will have doubled in sales.
According to Mr. Sataro, the manager of Mizuno International Marketing Group, the Chinese market occupies an important position in the Mizuno international market strategy. Since entering the Chinese market in 1996, the strategic focus of Mizuno has continuously adjusted with the development of China's sports industry, and has achieved good results. The target of the Chinese market in 2008 was a nearly 40% increase from the sales amount in 2007, and 1200 retail stores.
Currently, Mizunoâ€™s market share in China ranks among the top international sports brands, surpassing many major competitors in the international market. With its good reputation in the fields of running and golf, Mizuno began to strengthen its investment in marketing in order to strengthen its brand equity since 2007, building on its excellent sales network.
Mr. Xu Yizheng, Vice President of Marketing of Mizuno (China), said: "The Chinese sports market is a fast-growing industry. Therefore, there is still much room for development and improvement for each brand. Mizuno hopes to achieve brand through integrated marketing. The long-term strategy is to establish a marketing approach that is suitable for itself and rely on its own understanding of the Chinese market in the past 10 years to further develop its advantages in sports professionals and bring more sports technology to ordinary consumers, not only to them. Experience the true sports life concept and help them realize their sports dreams."
In 2008, the Olympic Games to be held in China will be welcomed. As a sports brand that cooperates with the Olympic Committee for 11 times, Mizuno will naturally not miss this extraordinary sports event. Up to now, Mizuno has signed cooperation agreements with individual teams in 17 countries, including the Chinese table tennis team, the Japanese swimming team, and the American Women's Volleyball Team, as well as 32 individual athletes, involving 20 Olympic sports events. Mizuno hopes to further enhance its brand value in the world, especially in China, through related promotion during the Beijing Olympic Games.
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