Children's Wear for New Age Children

Diesel has launched different series for different consumer groups: Diesel is an impressive series of clothes with a distinctive “D” letter, designed mainly for denim and men's and women's clothing. The DieselStyleLab series is a series of high-level casual wear that is based on design, fabrics, and merchandise, aimed at pursuing new designs and favorite consumer groups. Diesel Kids is a series of clothing for teenagers. The products are full of bright colors and bold and modern styles. 55DSL brand is a strong and independent sportswear brand, suitable for new age, sports enthusiasts who love extreme sports.

Since 1991, Diesel has used “For Successful Living” slogans in its product advertisements every quarter, and has packaged its clothing collections in stories, telling one story each season. In 2002, Diesel invited the fashion godfather Karl Lagerfel to launch the Lagerfel Gallery by Diesel denim collection, leading the trend of cross-border collaboration. In 2003, after the pop song 'Britney Sweet' Blaini attended the DieselStyleLab series of apparel presentations, successfully boosted the image of DieselStyleLab products.