The journey of a piece of clothing—from its design to production and sale—carries with it the essence of quality and character. One small decision can turn routine into challenge, and that’s exactly what happened in Xu Jinglei’s “Durala Promotion.†Patricia Field, the world-renowned stylist, transformed a simple sports t-shirt into a bold, sexy look in just 10 seconds by adjusting the shoulder angle.
The journey of a piece of clothing—from its design to production and sale—carries with it the essence of quality and character. One small decision can turn routine into challenge, and that’s exactly what happened in Xu Jinglei’s “Durala Promotion.†Patricia Field, the world-renowned stylist, transformed a simple sports t-shirt into a bold, sexy look in just 10 seconds by adjusting the shoulder angle.
Xu Jinglei shows the fashion of Lotto in “Durala Promotionâ€
In the “Durala Promotion†released on April 15th, the Italian sports fashion brand Lotto reimagined the style of leading actress Du Lala, Xu Lixing, Karen Mok, and Pace Wu. The campaign blended high-energy sports fashion with cinematic flair, showcasing how fashion and film can work together to create something truly unique.
Lotto, a classic Italian sports brand founded in 1973, takes its name from the founder's last name, Caberlotto. The two overlapping diamonds in the logo symbolize advanced R&D and innovative design, reflecting the brand's passion for football and tennis in its early days, as well as its deep connection to the world of sports.
Throughout history, sports, business culture, science, and politics have all played a role in shaping civilization. The spirit of sports is a powerful expression of cultural development. After nearly 40 years of growth, Lotto has become one of the top sports brands in Europe and the largest in Italy.
In March 2009, the popular European model "Lotto Leggenda" was re-launched, combining elegance with sex appeal. In China, the brand continues to introduce this stylish line, focusing on both taste and modernity. From professional sports to fashion, Lotto remains committed to innovation, quality, Italian design, and a passion for sport, always striving to deliver better and more comfortable experiences to consumers.
Lotto Do is more than just a slogan—it represents the brand’s philosophy. Lotto promotes an experiential lifestyle, encouraging young people to explore, discover, and embrace new experiences. Wu Xianyong, General Manager of Lotto (China), shared that the brand aims to inspire freedom and creativity through film, entertainment marketing, and interactive campaigns. By exploring different lifestyles, Lotto hopes to spread a positive and energetic attitude toward life.
When European culture meets Chinese traditions, exciting possibilities emerge. How can a brand focused on youth culture and lifestyle connect with the film industry to create a successful marketing strategy? Lotto has provided a beautiful answer, proving that innovation and collaboration can lead to a win-win outcome in today’s dynamic market.
Ladies' Tops
Are you looking for a perfect summer top?We offer a wide selections for women in many different colors,fits and details that reflect the season's latest and greatest trends.A simple top is often icing on the cake,that can add a personal touch to your outfit.We offers classic,tight-fitting tops as well as more experimental,loose-fitting cami.A tight-fitting tops are cool contrast to a pair of wide trousers or an oversized blazer .Go for a cami, an elegant cut with ruffles, fringes or guipure lace details; or opt for a flirty crop top in one of this season`s on-trend prints.Pair it with denim shorts to create a simple-yet-stylish casual look. Tops can be worn season after season and are therefore an indispensable part of the wardrobe.
Cropped Tube Top,Striped Cropped Top,Crochet Crop Top,Smocked Cropped Tube Top
Shaoxing Yidie Garment Co.,Ltd , https://www.yidiegarment.com