2018 China International Children's Fashion Week Children's Fashion IP becomes a big attraction!

The commercialization of children's IP is no longer a case. From the successful benchmarking of Disney's theme parks, toys and costumes, to the domestically produced animation IP that has been exerted in recent years... The connection between children's IP and fashion is not limited to the children's consumer market. There are also adults who have grown up watching anime. Many manufacturers are trying to find the direction of the family or the whole age to further explore the potential of children's animation IP.

China's children's consumption can be said to be the core of household consumption. The “1+6” family consumption structure formed by the influence of family planning is also infrequent. With the introduction of the second-child policy, the Chinese baby industry market is also expanding, and the animation IP with its own traffic has become a “fruitful achievement” for many businesses. When a child indulges in an animation, it is difficult for you. Remove them from the clothes or toys that are drawn with cartoon characters, and they will take the initiative to purchase the animation IP products.

The 2018 China International Children's Fashion Week, which will be held in Shanghai Lujiazui Riverside Financial City·Shipyard 1862 from October 1st to 7th, will naturally focus on “Children's Fashion IP” when focusing on the children's fashion market.

Domestic IP Business Transformation Group Hongfang Culture, which owns many IP clothing brands such as paul frank big mouth monkey, pancoat hope cool, the Simpsons Simpsons, ANGRY BIRDS angry birds, SESAME STREET Sesame Street, etc. The textile culture will be combined with several major IP brands to show off in a fashion show.

In addition to the dynamic show, the red spinning culture will also be combined with Hans Christian Andersen IP China and Hong Kong's only designated brand operator, Shanghai Yuxi Culture Technology Co., Ltd., to jointly establish the fashion children's IP art installation exhibition. A professional service platform for the global animation IP and digital copyright of art to transform into the Chinese children's wear and children's clothing industry market. Let participants experience the charm and market prospects of children's fashion IP in the interesting scene experience, attract more professional audiences to join the path of children's fashion IP business transformation.

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