Experience the incisive discourse in marketing

1. "Let the product convince yourself first"

Consumers will be convinced in these situations: the brand speaks; the expert speaks; many speak. When these kinds of situations have not occurred and the price of the product is relatively high, consumers will have psychological barriers to product quality, and the salesperson cannot explain why there are psychological barriers. At this time, you need the product to speak for yourself. That is to say, consumers experience products themselves and let products convince themselves.

2, "more suitable is better"

There are many factors in consumer acceptance of a product. Some are product quality, some are product prices, some are product packaging, some are product styles, some are product brands, some are product services, and some are product technology. If you want to choose an answer, "the more suitable is better." The so-called "more suitable" is based on the consumer's own experience.

3. “Experience is completed in the process of communication”

Experiencing a product is a complex process that requires feeling, and then needs to be identified in communication, which in turn leads to consumer thinking, association, and then judgment. Therefore, in the carrier of experience marketing, I am more optimistic about marketing blogs. Marketing blog is a good carrier to build consumers' thinking, association, experience and communication. Consumers confide here and at the same time influence the people watching. The person watching has questions and can talk to the confidant. The experience draws conclusions in the discussion and completes the communication at the same time.

4. “Looking retail terminals as an effective medium”

This formulation is very fresh. The retail terminal is a place that is both right and wrong. The reason for this non-production is mainly due to lack of experience and communication. Recording this experience and communication, affecting other consumers, is the function of the media. It is the product blog that is currently able to implement this kind of media function.

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