This grand event is an interactive activity launched by the â€œBing Jie New Products Listing Network Conferenceâ€ to launch â€œPower Down Apparelâ€. The Yang Mi design section is the key style of Bingjie every year. Yang Mi, a brand spokesperson, also serves as a fashion consultant for Bingjie. Every year, he tries his best to personally participate in the design of fashion down jackets. The â€œPower Generationâ€ has become a hot-selling style every year, creating a successful example of spokespersons launching exclusive styles.
This year, Yang Mi has launched three "power models", with sweet, simple, fresh and light models, full of romantic style, immediately attracted fans. At the press conference, at the same time, the Yang Mi section's creative story award was announced. The "power story" of consumer creativity reflected the young people's high recognition of the brand.
The Bingjie brand broke the conventional rules and changed the traditional model of the â€œofflineâ€ press conference in previous years. For the first time, the press conference was moved to â€œonlineâ€ and the borderless online world was used to instantly spread new information on the market.
The online conference was held in a dedicated studio. The main platform was Weibo and Wechat. The conference was accompanied by simultaneous video and graphic communication. The consumers watched the content of the conference synchronously and asked questions in real time. Messages, interaction.
This conference unveiled the curtain for Bingjie 2013/2014 autumn and winter fashion new products. The new down jacket has played the â€œFashion I'm the coolestâ€ slogan of the year, with dazzling colors, dazzling fabrics, and dazzling styles. The four series represent the cutting-edge fashion style of down jackets: the Qingwu Feiyang series features the light and thin models, and the autumn and early winter seasons are the same. Funland series, the main candy color, bright and light, simple and cheerful; Mirage Metropolis series, pay attention to the modern fashion modeling elegance, exquisite; Twilight forest series, for the distinct style of personalized leisure models, pay attention to practicality, flexibility.
At the press conference, the "Top 10 Hot Purchasing Network of Bingjie" was announced according to the degree of attention of the consumers on the Internet, which brought the brand closer to consumers. At the same time, the â€œBest Consumer Review Awardâ€ was issued to enhance consumersâ€™ right to speak and let Bing Jie become a consumer fashion brand.
As the brand of Bosideng, the leading company in down apparel, adhering to the â€œBeauty, Fashion, Trend, Vibranceâ€ style of ice and clean, the future will be down jacket as the core category of fashion women's brand as a new vision, and strive to interpret the â€œconfidence happy girlsâ€ to This is a new generation of girls who meet the trend of 18-35 years old, who love fashion and enjoy a happy life.
Wang Daocheng, the general manager of Bingjie Company, introduced the conference, saying that Bing Jie should not only provide consumers with high quality down jackets, but more importantly, bring more confidence and happy fashion experience to everyone. From products, communications, activities, and other aspects, strengthen communication with young consumers, so that the brand stays in the heart.
To this end, Bingjie's once-a-year "Fashion Fan Club" also announced a national tour departure at the press conference. In the "China Good Voice," "Flowers blossoming", "Chinese Dream of the Voice" and other well-known programs in the rain Gui Yu?? é³Œ (9) ç²œ: ç°Ÿ ç°Ÿ (18) æˆ½ Hang election (7) æ–© $?? The law, the herpes, the herpes, the hernia, the crows, the crickets, the crickets, and the overseas search. More than 0 cities, close interaction with ice and clean consumers.
Borderless internet communications, the most fashionable fashion products, popular star designs, and the mammoth â€œFashion Fan Clubâ€... These series of actions all reflect the strong desire of Bing Jie for the brand's full speed advancement. It has laid a solid foundation for a down-to-earth women's wear brand featuring down jackets.
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