As the commercial value of search engines continues to be proven through large-scale applications, competition among search engine providers has entered a more intense phase. A wide range of new products and technologies are emerging rapidly. Amid growing discussions on how search engines can effectively capture business opportunities, a new battle in the search engine industry is quietly unfolding.
**A War in Full Swing**
With the Internet’s information overload, the rise of keywords has become a practical solution for improving search accuracy. Search engines have become essential tools for "capturing" the vast online world, helping to segment users and understand their needs through targeted keyword searches. However, to meet more specialized and timely user demands—especially for B2B supply and demand information—general search engines often fall short. They lack the depth and precision required for accurate B2B searches.
In response to this gap, the B2B supply and demand information search engine has introduced the concept of “B2B + Search.†This approach defines the scope of B2B within the search domain and focuses on B2B-specific attributes from the e-commerce perspective. By combining these two concepts, it delivers more relevant and precise information, based on a deep understanding of industry trends and user behavior. These users represent the most valuable target audience for merchants offering transactional data.
**Businesses Betting on Precision Marketing**
Every keyword search typically results in both supplier and buyer information, which essentially represents an independent B2B store. Each company involved includes details about product buying and selling. Therefore, users searching for such information are often also merchants, blurring the line between user and business.
Accurate search significantly enhances the overall user experience. A better experience not only attracts more users but also helps merchants identify their ideal transaction partners more efficiently.
Currently, search engines stand as one of the most technically challenging and high-value applications on the Internet. As a core part of internet technology, they span multiple fields, with expanding marginal benefits and rising industrial value. For instance, B2B precision search, which originated from the popular B2B e-commerce platform for SMEs, takes a different path compared to traditional search engines. By integrating search with B2B e-commerce, it enables SMEs to achieve more targeted marketing, offering promising real-world examples.
**The 9.2 Billion Market Awaits Discovery**
According to a recent report by Analysys International, China's search engine market is expected to reach 9.2 billion yuan in 2009, marking a 39% increase from the previous year. Of that, the operator market alone is projected to reach 7.2 billion yuan.
The rapid growth in search engine advertising is largely driven by the development of small and medium enterprises (SMEs) and the increasing sophistication of internet usage. For SMEs, boosting revenue and reducing costs are crucial. Through the internet, they can quickly reach a broad audience and reduce physical investment costs. As a result, online marketing has become a vital tool for these businesses.
Li Zhi, an analyst at Analysys International, noted that among various online marketing strategies, search engine marketing stands out due to its low entry barriers and immediate impact, making it highly appealing to SMEs. With the increasing internet penetration rate among Chinese SMEs, more companies are expected to invest in search engine marketing.
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