In recent days, Yue Wang Holdings Group has been accelerating the installation of a newly imported spunlace non-woven production line from Germany. The company expects this line to be fully operational by the end of the year, significantly boosting its production capacity. Once online, the company’s overall output will place it among the top five enterprises in the country within its industry.
Originally a textile-focused company, Yue Wang Holdings faced intense competition in the traditional textile sector. To adapt, the leadership conducted extensive research and decided to pursue industrial transformation and vertical integration. Since 2006, the company has invested 250 million yuan to bring in four spunlace non-woven production lines from France and Germany. This has enabled an annual non-woven fabric output of 20,000 tons, with sales reaching 600 million yuan per year.
Despite the impact of the financial crisis last year, demand for non-woven products remained strong. A market survey led by Gao Haigan, the group chairman, revealed that end products such as universal cleaning cloths, wipes, medical masks, and surgical bags were in high demand. Recognizing the potential, the company invested another 10 million yuan to introduce four deep-processing lines, allowing them to produce finished goods like cleaning cloths, wet wipes, medical masks, and surgical kits. These products quickly gained popularity in the market.
“The financial crisis was a tough test for our business,†said Gao Haigan with satisfaction. “We focused on product innovation, extended the industrial chain, and improved our processing capabilities. So far, we have achieved initial success, significantly increasing the value of our products. Our order volume is steadily rising, and we’ve found a new growth path.â€
The success of the end-products has also boosted the sales of raw non-woven fabrics. This year, the company invested 60 million yuan again to introduce another spunlace non-woven production line from Germany. “In the future, we will continue to accelerate our investment pace and aim for even higher positions in the market,†Gao Haigan said confidently.
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