After a period of renovation and modernization, the CamelActive Huaihai Store in Shanghai finally revealed its new look. Located on the iconic Huaihai Road, a globally recognized fashion district, the store officially opened with great fanfare. As the largest specialty store in the brand’s Shanghai network, it not only showcases a fresh design and innovative product layout but also enhances customer service to provide an even better shopping experience.
The Huaihai Road store marks the first retail location opened by CamelActive in China. Over the years, it has become a popular destination for urban men seeking a stylish and relaxed lifestyle. Many Chinese consumers have come to know, appreciate, and love the brand, which has since expanded to more than 200 stores and counters across the country.
Situated on Huaihai Road, a historic and fashionable street known for its elegant charm and vibrant atmosphere, the newly renovated CamelActive store perfectly aligns with the area's modern and trendy vibe. The store reflects the brand’s signature design philosophy—natural, modern, and casual. Every detail embodies the spirit of freedom, vitality, and adventure that CamelActive is known for, offering customers a unique shopping environment that feels like being immersed in nature.
The two-story store spans 139 square meters and features a bright, open layout. It uses the brand’s signature color palette to highlight the essence of CamelActive. What sets this store apart is that it offers the full range of CamelActive products for the first time. Additionally, the store includes a sightseeing elevator, typically found in high-rise buildings, connecting the two floors and making the shopping experience more convenient and enjoyable.
According to Mr. Chen Xiaohong, head of the brand in China, the store's design emphasizes a "natural ecological feeling," creating a comfortable and free atmosphere where customers can relax and enjoy a leisurely shopping experience. It also allows them to embrace the brand’s outdoor casual style and its core values of freedom and exploration. At the same time, the store brings the most comprehensive selection of CamelActive products to Chinese consumers.
With the reopening, the Huaihai Store also launched the latest autumn and winter collection, including a standout jacket made from Korean fabric. This jacket is water-repellent and windproof while maintaining breathability, combining classic style with modern casual aesthetics that highlight a man’s rugged charm. From September 15 to October 15, travelers departing from Shanghai Hongqiao Airport on domestic flights could receive a limited-edition gift with a CamelActive-themed boarding pass, as well as a chance to win a full set of CamelActive clothing worth one million yuan.
Today, CamelActive has grown into an internationally recognized urban lifestyle brand, available in over 50 countries worldwide. In China, the brand has established more than 200 direct-operated stores, franchise locations, and counters in cities such as Beijing, Hangzhou, Chengdu, Xi’an, and Kunming. Its products are widely embraced by urban men across the nation.
Tonywell (Shanghai) Garments Co., Ltd. serves as the authorized franchisee and sole agent for CamelActive shoes in China. The opening of the new concept store on Huaihai Road is expected to bring fresh inspiration and elevate the standard of fashion and lifestyle for more Chinese urban men.
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