Color │ teach you to know fabric color psychology

The visual psychological feeling of fabric color is closely related to people's emotions, will, and perception of color. At the same time, it is related to the observer's meeting environment and social psychology and the personality of the subject's personality. Therefore, the viewer's psychological quality is different. The emotional response to fabric color is different. Even the same color may lead to different psychological reactions. The psychological phenomenon and emotion of fabric coloring are very complicated.

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1. Cold and warm colors

Visual colors cause people's psychological associations of cold and warm feelings, such as red, orange and yellow to remind people of warm blood, fire and sun. They are warm feelings; blue and blue make people think of water, ice, and sky. They are cold feelings; The green place is in a neutral phase that is neither cold nor warm. Among them, orange is considered the warmest and green is the coldest. The warmth and warmth of the color, as reflected in the halogen material. Warm fabrics are warm and warm, while cold fabrics make people feel cold. The coldness and warmth of the colors will also change due to changes in brightness. In addition to the dark orange color is sexy, the rest are warm colors.

The yellow color is warm, the dark color is medium and the turbid color is cold. The yellow-green color is warm, the medium and bright colors are sexy, and the dark colors are cold. In the green. The color of the Ming and Qing Dynasties was chilly, and the middle and dark colors were sexy. In addition to the middle of the purple in the middle of the sexy purple, the rest were cold. The coldness and warmth of color not only manifest in a fixed hue, but also tend to produce different cold and warm tendencies in comparison with other colors. Such as red, rose are warm, but at the same time in the comparison, the red warm feeling increased, while the rose is cold.

If at the same time adding orange to the contrast, not only attacking the red and cold feelings will be strengthened, but even the red will have a sense of coldness. As Eaton said, the coldness and warmth of color is mainly caused by the deviation of hue.

The order in which the various shades control the skin's warmth and warmth is: red, orange, yellow, green, purple, black, cyan, and white. According to this, when designing indoor colors, warm rooms should be used for rooms with poor sunshine facing north. It is advisable to use a cool color for the sunny room facing south. When the cold drink room feels cool with cool colors, the warm color of the freezer and the cool color of the boiler room can improve the temperature sense when the workers operate.

The warmth and warmth of color are also important in the design of fabrics. For example, warm winter underwear makes people feel warm, and cool summer dress makes people feel cool .

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2 . Excited and quiet

Color can give people a feeling of excitement and quietness, which often has positive or negative emotions.

The excitement of color is related to calmness and hue, lightness, and purity. Among them, purity has the greatest influence. In terms of hue, warm colors such as red, orange, and yellow make people think of struggle, passion, and excitement. Blue and green remind people of calm lakes and blue skies, so people feel calm. Green and purple are medium pieces. In terms of brightness, grades 8 and above are neutral, grade 7 and below are calm, and grade 9 and above are exhilarating. The effect of purity is most significant. Purity level 8 is neutral. Below grade 6, the chroma is lower. The stronger the calm feeling. On the contrary, when the purity is above 10, the higher the chroma, the stronger the excitement. In the warm colors, bright and bright colors are excited, dark and muddy colors are calm.

3. Bright and melancholy sense of color

Brightness and purity are important factors that affect the bright and melancholy sense of color. Brightness is a sense of depression at grade 5 or below. At level 6 or above, it gradually increases as brightness increases. In terms of purity, the purity is neutral at grade 6 and low-purity is a sense of depression. With the increase of purity, it gradually becomes brighter, especially the pure color, with the highest brightness. The influence of the relatively bright and melancholy color is not significant, and the brighter colors of purple, red and purple are brighter. The yellow, green, green, and cyan are the feelings of depression, while the orange, green, and blue are neutral. Even with a hue of sensibility, as long as the color is clear, it will give people a bright feeling. In short, the bright and vivid color is bright, and the dark, muddy color is dark .

4. Ornate rustic feel

Color can give people a rich and gorgeous sense of beauty, but also give people a sense of simplicity . The rich, bright and bright colors are gorgeous, and the pure, dark and dark colors give a rustic feel. In addition, the color of the gorgeous and rustic and color contrast have a lot to do. The general contrast is strong and the contrast is weak. In the actual color matching, if a glossy color is added, a gorgeous effect can generally be obtained.

5. The sense of color

The same object will have a light and heavy feeling due to the difference in color. This feeling mainly comes from the color brightness . High-light colors make people feel light, and low-light colors have feelings of heavy. In addition, white, light blue, and sky blue are associated with blue sky and white clouds, so they are light and black is heavy.

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