[China Glass Network] In today's hot online marketing, more and more companies are joining the ranks of online marketing. So, what is the trend of enterprise network marketing development? Yuepu conducted the following analysis:
1. Analysis of the development trend of global network marketing
What is the difference between brand advertising and search engine advertising in China and the United States? We must pay attention to our effectiveness, as well as evaluation. China's industry has spent a lot of money, especially this traditional advertising owner, like the United States to conduct advertising measurement, advertising evaluation. The more basic element of the online marketing industry is traffic. No matter what kind of enterprise, in order to benefit from online marketing, you need to get traffic first. In the current Internet world, more than 70% of users use search engines to find the information they need every day, which makes search engines a large traffic distribution center on the Internet. The Chinese Internet has gone on for a decade, especially in the field of brand advertising search, and its development is relatively weak. In the next three years, when the pursuit of effects is improved for advertisers, the growth of the entire SAM market will become better. Video ads and search engine ads are two very important tools for the entire advertiser to improve their advertising performance in the future.
2. Analysis of the development trend of China's network marketing
2009 is the first year of the second decade of China's online marketing. After the development of the previous 10 years, China's online marketing has already had the basis for rapid maturity and growth. There are three trends in the development of online marketing in China.
(1) Network marketing has become an important part of e-commerce Since the second half of last year, many well-known e-commerce service providers have emphasized the importance of network marketing in their service process, and have successively launched supporting network marketing products and service. From the perspective of the current domestic enterprises' online demand, network marketing is still a relatively broad-based demand. In the past, the understanding and practice of separating online marketing from e-commerce has gradually become recognized as wrong. After leaving online marketing, e-commerce will become a castle in the air.
(2) Marketing-oriented websites will become the mainstream of corporate website construction. A few years ago, corporate websites were generally given the mission of image display, sales promotion, and information application. After years of development, the facts have educated a large number of small and medium-sized enterprises, so that they understand that corporate websites are more reliable and can bring customers and sales, and others are nonsense. Based on this large market environment, the concept of marketing websites has surfaced and is quickly accepted by the market and customers. A marketing-oriented website is a summary of a website that can help a company bring its target customers and fully understand the company's products and services, and ultimately contribute to online business opportunities.
(3) Search engine marketing will remain the mainstream network marketing method for a long period of time. The more basic element of the network marketing industry is traffic. No matter what kind of enterprise, in order to benefit from online marketing, you need to get traffic first. In the current Internet world, more than 70% of users use search engines to find the information they need every day, which makes search engines a large traffic distribution center on the Internet. Before the emergence of the killer Internet application alternative to search engines, search engine marketing will undoubtedly remain a more mainstream and more important way of network marketing.
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