[China Glass Network] As a company, it is composed of different teams. For example; management team, marketing team, service team, promotion team, design team, etc.
The same is true for enterprises, and product sales cannot be separated from the construction of sales teams. Few companies think about the formation, training, and management of sales teams before they go public. As a result, the product was in a hurry. I once had a customer asking me: Mr. Xu, we have products, but there is no team! How to do? I ask: What are you going to do?
Yes! The team is the power to implement any behavior. There is no sales without a team. There is no business without a team. No?
So how to build and manage this team seems to be the key link for the decision-making level of the enterprise.
Joint 1: Formation
The formation of the team is inseparable from the recruitment of personnel. How to choose the right sales staff is the key to forming a team. The quality of recruiting personnel and the level of practical skills will directly affect the team's overall collaboration, communication and combat capabilities.
When selecting a salesperson, you must consider the following basic requirements for the person to be hired:
1. Knowledge level
This is a reflection of the overall quality of a salesperson. Sales personnel must be required to master and engage in a wide range of knowledge. Including astronomy geography, human psychology, industry knowledge, professional knowledge, market research and other aspects of knowledge. Even basic understanding is a must.
2. Social level
This is the support point for market expansion. Having a good social network and social experience will enable the sales staff's sales ability and performance to achieve a multiplier effect.
3. Planning level
Sales personnel must first be familiar with some of the mechanisms and links of planning. In order to plan sales targets, sales targets, sales fields.
4. Morality
Sales personnel are exposed to money, honest and honest, is a must-have requirement. Many enterprise items are misappropriated and abducted by the salesman. This is not a night square.
Joint 2: Training
The salesperson is the top marketing team of the company. The sales staff does not rely solely on recruitment, and must also organize intensive training after recruitment. Training is a top priority before the market starts.
The content of the training should include the following aspects: corporate culture, rules and regulations, product knowledge, sales skills, promotional skills, and spiritual incentives.
The primary task of the marketing team is to occupy the market and sell products, and solid product knowledge is a prerequisite for sales.
Sales personnel must be thoroughly familiar with the knowledge of enterprise products:
A-Familiar with product variety, product name and specifications.
B- has the basic knowledge of human skin, hair basic physiology and beauty care.
C- Keep in mind the ingredients and the effects and effects of each ingredient.
D-customer common troubleshooting.
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