Taobao Lynx took the lead in launching the "double eleven" promotion season, now seems to have become a national crazy buying holiday. As of today 8:00, Lynx double eleven Alipay payment amounting to yuan, more than the United States largest online shopping festival "Cyber ​​Monday" (12.08 billion), become the world's largest shopping festival. Among them, the women and children category - radiation suits double eleven performance, showing the scene of ice age: high quality first-line radiation suits brand sought after by the market, sales surge, while the low-quality second and third tier brands Sales in general, mediocre performance. October Mommy: fashion quality is accepted, small S minimal appeal fashion, mid-to-high positioning October Mummy is a winner of Lynx Double XI activities. Taobao's data show: 11.11 preheat the week before October Mommy radiation suit orders soared 50% over the past, becoming one of the few sought after by a number of consumers radiation protection suits brand. Strictly speaking October Mummy, is not a professional radiation protection service enterprises, but its "fashion" and "trend" -based appeal, excellent product quality, has attracted many stand at the forefront of fashion, keeping up with the fashion trend People sought after. "Our spokesperson, Variety days after the small lawsuit is now riddled with lawsuits, but from the double 11 sales point of view, our October Mummy little impact, consumers pay more attention to the quality of our products," October Mommy official . Excellent plus: technology fabrics sought after, consumers pay more attention to the brand of professional gifted plus radiation suit Lynx dual eleven hot activities, it is proof of radiation protection suits into consumer rational. Unga is the flagship brand of Shanghai Silver Shield Textile Technology Co., Ltd. It has been deep plowing for 8 years in the field of radiation protection suits industry. It is a professional radiation protection suits enterprise engaged in fabric research and development, product processing and product sales in China. Currently, The most advanced domestic silver fiber fabric enterprises, alone research and development of "silk silk fiber," "color silver fiber" and other high-tech fabrics, breaking a number of industry records, is the real science and technology as the demands of the radiation protection suits enterprises. "This year, we are participating in the promotional activities for Lynx II for the first time. However, we are very satisfied with the overall sales situation." When we were interviewed by our responsible person in Beijing, Exceptional excitement. According to the person in charge of Taobao data show: only double eleven the same day, excellent plus radiation protection orders reached 3723, compared with the sales soared 210%. "We have not participated in Lynx Double XI before because our customer list value is 15% higher than other brands on average. For reasons of cost, we are worried that Lynx consumer groups will be more interested in lower priced products, but now it seems , Our worry about this is superfluous, "said Yujia Radiation Suit chief. From the sales data of Double Eleven provided by Radiant Umbrella, we found that the sales volume of high-tech products, such as Youga silk fiber and Youga color silver fiber, accounted for more than 60% of the total sales of the Company. "This year, our excellent anti-radiation suits won the 'National Excellent Quality and Credibility Demonstration Unit' jointly issued by more than 20 ministries and commissions of the State General Administration of Quality Supervision, Inspection and Quarantine, and our 'Silk, Silk, Silver' fabric was recognized by the international authority ESMMC Electromagnetic shielding materials management committee) awarded the highest A + level evaluation, access to 'radiation protection consumption recommended first' and other honors, which is estimated to some extent have promoted the dual eleven consumer confidence in the quality of our products. Radiation protection clothing consumption: from the "price" to "quality" of the rational development In addition to the above-mentioned "October Mommy", Shanghai "You plus" and other first-line radiation clothing brand, the other is also immersed in the low price to win Consumption of second and third tier brands, Lynx "Double Eleven" campaign this year, the performance of sub-satisfactory, some brands even lower than usual sales, shouted do not understand this year's double eleven. In fact, the luxury goods from the Jackie Chan LV joint venture such as counterfeiting, business rules to upgrade, all the signs, all reflect the efforts of Taobao Lynx to enhance the quality of consumers, this year's 11 activities, sales of radiation protection services industry is The above measures in the true reflection of Lynx, we can easily believe that: in the past to promote low prices, the means to win customers with price, not only gradually eliminated in the radiation protection clothing industry throughout the Lynx system, will also be greatly The impact.
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