"Body.Brand"
Vignès announced on the evening of July 20 that the company will acquire 100% shares of Nanjing Yunjin Institute Co., Ltd. with its own funds of 135 million yuan.
The company is engaged in the design, production and sales of high-end women's clothing and has extensive experience in brand operations. The trading target has been engaged in the research, development, production and sales of Nanjing Yunjin for many years. Nanjing Yunjin is one of the “four famous brands†in China. Due to its hand-made, complex craftsmanship and low output, it has historically been a royal imperial tribute and its weaving skills have been used by the United Nations. UNESCO is listed as "a representative list of human intangible cultural heritage."
After the completion of the transaction, the company will use its brand operation experience to promote the integration of Nanjing Yunjin and modern fashion; the two sides will complement each other and play a synergistic role in designing capabilities, brand operations, and channel development to help the company brand. The further filing and international operations. The transaction will help the company to achieve a multi-brand strategy, further optimize the business structure, help improve the company's competitiveness, promote the company's sustainable development, and bring new profit growth for the company.
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Changxing Weiyi Textile Technology Co., Ltd , https://www.cxwytex.com